Our Story

Every woman writes her own story. So shouldn’t our own stories be the ones we love best? Like the ones we find in old books with leather-bound covers, spines worn smooth by many hands, the pages faded from many readings. Not because we want to feel like everyone who read that story before. But because a story so special to so many, that it was read and reread, must have been special in a slightly different way to each person. That’s why we get excited opening up those old books, because now that old, loved story is about to become special to us, special in a slightly different, slightly new, way.

Dresses are like that. No matter how elegant, how timeless, a dress still billows in breezes and swishes in doorways, is always a little different with each wearing and on each person. We don’t dress up to be like someone else, we dress up to be ourselves. A dress makes us more aware of being alive (and not by pinching at the waist!). A dress is about savoring life, *our* lives. When we read a good story, we close our eyes and see the characters. The right dress can make us feel that way. We all deserve to be that sure of, and that happy with, who we are, wherever we are.

Dresses aren’t just for swooning over dark, brooding men or inheriting spooky mansions on windswept moors. They’re also for brunch on Sunday morning, going out with friends, or even going to work. They’re for slowing down and dressing up. They’re for elegance every day, for showing that the moment is special. Because every moment is part of our story.

As our story continues, see what others say about us on our Press page.


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