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One of the essential aspects when defining a brand is its brand image, made up of its visual image and its corporate philosophy. That is why whether products or services are sold, the brand image is one of the most important aspects to make the client connect with your firm. In a world where there is more and more competition between companies, a defined corporate personality makes the difference between one type of company and another.
Something that will obviously help to generate more sales or to make the client feel identified with the firm or the product offered.